Hylton Tannenbaum began shooting films when he was 10 years old, using his Dads Super 8mm film camera (which as you can see he still has) and casting his family, friends and pets in his movies. After graduating from WITS with a BA, and then from AAA with a post grad diploma in advertising, he realised his lifelong dream of studying filmmaking at The London Film School. While at film school Hylton won the prestigious Kodak Student Film award for best student commercial, launching his career as a director. Hylton has directed over 250 commercials, shooting for almost every South African ad agency and many international ones too. His work has won numerous awards over the years, most recently his CANSA Testi-monial’s campaign won 2 Silver Cannes Lions, a Silver Clio, and 3 Golds, 2 Silvers and a Bronze at the 2016 Loeries.

Although experienced in all kinds of boards – from cars to kids to food, Hylton prefers work that leans into the quirky, surreal and absurd, always finding inventive techniques to bring ideas to life.

CANSA Testi-Monials ‘Darry’s Right Testicle’

MONTEGO ‘Classic’

BAR-ONE ‘The Fireman’

iWYZE ‘Meet Thuli’

ENGEN ‘Homecoming’

ENGEN ‘Carwash’

TOYOTA HILUX ‘Legend 45’

MUSICA ‘Hotel Room’

MUSICA ‘Bowling’

MAYNARDS ‘Juicy Kaboom!’

MIWAY ‘Freedom’

GUMTREE ‘It’s Huge’

STEERS ‘Chicken Burger’

STEERS ‘Rib Burger’

FAB ‘Happy Mother’s Day’