Hylton Tannenbaum began shooting films when he was 10 years old, using his Dad’s Super 8mm film camera and casting his family, friends and pets in his movies. After graduating from WITS with a BA, and then from AAA with a post grad diploma in advertising, he realised his lifelong dream of studying filmmaking at The London Film School. While at film school Hylton won the prestigious Kodak Student Film award for best student commercial, launching his career as a director. Hylton has directed over 250 commercials, shooting for almost every South African ad agency and many international ones too. His work has won numerous awards over the years, most recently his CANSA Testi-monial’s campaign won 2 Silver Cannes Lions, a Silver Clio, and 3 Golds, 2 Silvers and a Bronze at the 2016 Loeries.

CANSA Testi-Monials ‘Darry’s Right Testicle’

iWYZE ‘Meet William’

iWYZE ‘Meet Thuli’

Western Cape Government #ManUpSlowDown

BAR-ONE ‘The Fireman’

CADBURY ‘Heroes’

FAB Bank

Maynards ‘Juicy Kaboom!’

Toyota Hilux ‘Legend 45’

Musica ‘The Bride’

MiWay ‘Freedom’

Toyota Corolla ‘Love Driving’

Edgars ‘Anxiety’

Drostdy-Hof ‘Pure Country Wines’

Toyota Etios Cross

Cape Union Mart ‘Lion Cub’

CANSA Testi-Monials ‘Jabu’s Left Testicle’

CANSA Testi-Monials ‘Back To Normal’

Chin Up! ‘The Lappie’ (Web Series)

Chin Up! ‘Tall Girls and Sanitary Pads’ (Web Series)

FORD ‘Duane’s House of Pain Ep.1’

FORD ‘Duane’s House of Pain Ep.2’

Steers Rib Burger

Steers Chicken Burger

Steers The Big 5

Steers ‘King Steer’

Steers Nacho Burger

McDonald’s ‘2010 World Cup’

Cape Town Fish Market ‘Anchor’

Cape Town Fish Market ‘Snorkel’

Cape Town Fish Market ‘Speedboat’

Musica ‘Hotel Room’

Musica ‘Bowling’

Vodacom ‘Reunion’

KIA Sorento

KIA Sportage


The MMAD Guru ‘Karen Kaputnik’

The MMAD Guru ‘Brad Lowenstein’

The MMAD Guru ‘Nedward Sullen’

The MMAD Guru ‘Mev Riviersonderend’

The MMAD Guru ‘Hotmoves Tshabalalah’